Jollibee Foods Corporation Faces Dilemma - 1355 Words

In a fast paced world dominated by convenience, the market for hamburgers, fried chicken and pizza has had constant and accelerated growth all over the world. Jollibee Foods Corporation faces dilemma: how to develop a global growth strategy to accomplish their long term goals. After the failed strategy of â€Å"targeting expats† and â€Å"planting the flag† , the new international management understands the importance of flexibility when penetrating international markets as a means of remedying the conflicts with franchisees/joint venture and conflicts between divisions. JFC is fast food leader in the Philippines because of it’s the structured organization that is able to support all its operations. It has numerous cost advantages due efficient manufacturing and logistics, along with various business contacts from the Tan Family. It has a superior menu in terms of unique products and taste that give it a competitive advantage over other franchises. JFC values their customer’s loyalty and is family friendly oriented always. They have very creative marketing programs that have made them different in their area. It has had very significant financial growth over the past years, increasing their ability to buy other fast food business expanding their market share. Their employees are under very loyal and receive extensive training so that they too are aware of the 5 F’s and their corporate values. The fast food industry is highly competitive and price wars and marketing innovationsShow MoreRelatedHbr When Your Core Business Is Dying74686 Words   |  299 Pageso div an gies t de o e e ma sing our ener , hav a 1992 by incre ce †¢ Sin further go 4%. by 2 n: Take eps g St o brin vron ear t Che nay billio CHEVRON is a registered trademark of Chevron Corporation The CHEVRON HALLMARK and HUMAN ENERGY are trademarks of Chevron Corporation  ©2006 Chevron Corporation A l rights reserved APRIL 2007 Features 58 What Your Leader Expects of You Larry Bossidy A longtime CEO reveals the behaviors that leaders should look for in their subordinates – behaviors